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The Africa Proptech Forum (APF) by API Events connects Africa's most influential property community of 26,000 real estate professionals with its emerging technology sector. The APF is the only pan-Africa Proptech Summit, which gathers decision-makers from the tech and formal real estate sectors and takes place in Jo’burg, South Africa on 07 September 2021.
Type of Roles & Salaries
Type of Roles & Salaries
We have gathered the average salary for the various positions according to our expertise and knowledge. Compensations represent basic salary excluding bonuses or long-term incentive plans. These figures are subjected to change.
- Account Manager
- Accountant
- Asset Manager
- Back-End Developer
- Business Development Specialist
- Chief Business Development Officer
- Chief Finance Officer
- Community Manager
- Content Manager
- Copywriter
- Cost Manager
- CTO
- Data Analyst
- Data Engineer
- Data Scientist
- Database Administrator
- Digital Marketing Specialist
- Email Marketing Specialist
- Front-End Developer
- Full Stack Developer
- Graphic Designer
- Human Resources Specialist
- Investment Specialist (Venture Capital)
- Machine Learning Engineer
- Mortgage Advisor
- Product Manager
- Sales Manager
- SEO Specialist
- UX Designer
Account Manager
An Account Manager is a person in charge of managing a company’s relationships with its customers. They are in charge of building long-term relationships with a group of customers and generally stay with customers for the length of their relationship with the company. The goal is to keep clients or accounts as long as possible. Account managers may be in charge of finding new business, be assigned prospects, given accounts, or a combination of both. Tasks may involve project management, strategic planning, sales support, product design, service application, logistics, and marketing.
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Accountant
Prepare and evaluate financial documents, ensuring that records of all financial transactions including taxes, balance sheets, cash flow documents, and income statements are accurate and conform to federal and international accounting standards.
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Asset Manager
Asset managers make sure the assets in the portfolio are performing optimally. They can engage refurbishments. They work in conjunction with analysts and investment managers.
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Back-End Developer
Responsible for the server side of the development, working on everything that communicates between the database and the front end of the application. Some of the main languages used are Java, PHP, Ruby and Python.
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Business Development Specialist
Is responsible for sourcing, generating and building new businesses for their organisation. This means you are responsible for identifying sales leads, sourcing new opportunities and potential clients.
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Chief Business Development Officer
Responsibilities include analysing current and past financial data, such as sales reports, and providing strategies to cut costs and increase revenue. Perform market research to identify new opportunities and engage with executives to establish strategies for pursuing those new opportunities. Create and improve proposals for our existing and new clients. Prepare the company budget and continually track expenses, as well as make sure that we’re on track to hit revenue targets. Provide training and mentoring to members of the business development team. Develop and deliver pitches for potential investors.
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Chief Finance Officer
(CFO) play a strategic and top leadership role in the financial management and operations of an organization. They typically lead a company’s accounting, revenue, and finance departments, focusing on achieving and projecting excellent financial health for the company. They lead in the formulation of growth strategies, budget plans, and internal policies while also ensuring compliance with relevant industry standards and regulations. CFOs keep operations aligned with the organization’s short-term and long-term financial goals.
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Community Manager
Acts as the bridge between a brand and the community it is aiming to create (i.e. a loyal audience or group of core consumers connected by a similar interest). They should be the brand’s ambassador, engaging with potential customers and building relationships with existing ones. They are also focused on gauging sentiment around the brand, using social listening tools in order to monitor feedback and engagement.
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Content Manager
Content Managers are tasked with building a brand identity and online presence through the creation and dissemination of multimedia content online. This involves developing content strategies, managing a content team, growing an online community and tracking that community’s growth, among other duties.
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Copywriter
Copywriters are responsible for generating the words, slogans and audio scripts that accompany advertising visuals. The typical creative process can involve: discussing the client’s core message and target audience. brainstorming visual and copy ideas with other members of the creative team
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Cost Manager
They deal with most of the costs of producing goods or services that are directly related to the costs of acquiring resources, transforming them or delivering them to customers. For many organisations in the private sector, driving down costs through efficient operations management gives them a critical competitive edge. For organisations in the not-for-profit sector, the ability to manage costs is no less important.
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CTO
A chief technology officer (CTO) is the executive in charge of an organization’s technological needs as well as its research and development (R&D). Also known as a chief technical officer, this individual examines the short- and long-term needs of an organization and utilizes capital to make investments designed to help the organization reach its objectives. The CTO usually reports directly to a company’s chief information officer (CIO), but may also report to the chief executive officer (CEO) of the firm.
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Data Analyst
They are responsible for a variety of tasks including visualisation, munging, and processing of massive amounts of data. They also have to perform queries on the databases from time to time.
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Data Engineer
They build and test scalable Big Data ecosystems for businesses so that the data scientists can run their algorithms on the data systems that are stable and highly optimized. Data engineers also update the existing systems with newer or upgraded versions of the current technologies to improve the efficiency of the databases.
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Data Scientist
Data scientists help companies interpret and manage data and solve complex problems using expertise in a variety of data niches. They generally have a foundation in computer science, modelling, statistics, analytics, and math – coupled with a strong business sense. It’s this merging of esoteric intelligence and practical knowledge that makes the data scientist so valuable to a company.
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Database Administrator
The job profile of a database administrator is pretty much self-explanatory- they are responsible for the proper functioning of all the databases of an enterprise and grant or revoke its services to the employees of the company depending on their requirements. They are also responsible for database backups and recoveries.
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Digital Marketing Specialist
A digital marketing manager’s job is to do everything in their power to raise awareness of brands, increase relatability, boost relevance and ultimately help convert audiences into consumers. Through both short and long-term efforts, this is the true responsibility of a marketing professional.
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Email Marketing Specialist
An email marketing specialist is a digital marketer that focuses on building email lists, creating emails, and nurturing leads through written communications.
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Front-End Developer
Responsible for the client-side of the development, managing everything that the visually sees when interacting with the site or web application. Mainly uses the coding languages HTML, CSS and JavaScript.
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Full Stack Developer
Responsible for the front and back end web development. Usually, a good full stack developer will understand multiple coding languages like HTML, CSS, Javascript, Python and PHP.
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Graphic Designer
A graphic designer is a visual communicator, often employed or contracted by in-house teams or design agencies to give a visual identity to a company’s message. Graphic designers create and influence branding, which can help to sell products and services to thousands – sometimes millions – of customers from all around the world.
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Human Resources Specialist
Human resources specialists plan, coordinate, and direct the administrative functions of an organization. They oversee the recruiting, interviewing, and hiring of new staff; consult with top executives on strategic planning; and serve as a link between an organization’s management and its employees.
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Investment Specialist (Venture Capital)
Investment bankers serve as the bridge between entities that need funds and entities that are willing to provide credit or to make capital investments. These professionals help business organizations, governments, and individuals to raise money through different channels such as private lending, public stock offerings, and mergers and acquisitions.
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Machine Learning Engineer
Responsible for creating programmes and algorithms that enable machines to take actions without being directed. An example of a system you may produce is a self-driving car or a customised newsfeed.
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Mortgage Advisor
Mortgage advisors evaluate, endorse, document, and process the requests of mortgage loan applicants. Primarily tasked to provide technical advice to potential and existing borrowers, mortgage advisors help determine applicants’ actual funding needs, creating proposals based on each applicant’s debt servicing capabilities, cash flow, collateral, and other factors. Sometimes, mortgage advisors are also tasked to keep the company’s lending pipeline full and flowing.
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Product Manager
Product management is the intersection between business, technology and user experience. A Product Manager is responsible for the product planning and execution throughout the Product Life Cycle, including gathering and prioritising product and customer requirements, defining the product vision, and working closely with engineering, sales, marketing and support to ensure revenue and customer satisfaction goals are met. The Product Manager also ensures that the product supports the company’s overall strategy and goals.
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Sales Manager
The person who is responsible for leading and coaching a team of salespeople. A sales manager’s tasks often include assigning sales territories, setting quotas, mentoring the members of her sales team, assigning sales training, building a sales plan, and hiring and firing salespeople.
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SEO Specialist
Analyzes, reviews and implements changes to websites so they are optimized for search engines. This means maximizing the traffic to a site by improving page rank within search engines.
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UX Designer
UX designers are responsible for the end-to-end development of websites and digital marketing applications. They may or may have a deep technical background or they may be better versed on the design end of the spectrum.
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PropTech Dictionary
PropTech Dictionary
Accelerators
They support early-stage, growth-driven companies through education, mentorship, and financing. Startups enter accelerators for a fixed-period of time, and as part of a cohort of companies. The accelerator experience is a process of intense, rapid, and immersive education aimed at accelerating the life cycle of young innovative companies, compressing years’ worth of learning-by-doing into just a few months.
AIoT
The Artificial Intelligence of Things (AIoT) is the combination of artificial intelligence (AI) technologies with the Internet of Things (IoT) infrastructure to achieve more efficient IoT operations, improve human-machine interactions and enhance data management and analytics.
Analogue
Analogue is a conventional method of transmitting data. Standard landline telephones use analogue technology. It is distinct from digital technology, which provides for greater quality and speed of data transmission.
Angel Investors
A high-net-worth individual who provides financial backing for small startups or entrepreneurs, typically in exchange for ownership equity in the company.
Annual Report
A document that must be published by public corporations, disclosing in full to shareholders and regulators the company’s operational and financial activities over the previous year. Annual reports must go unqualified by external auditors. In recent years, sustainability reports, as well as corporate governance reports, have become more popular.
API
API stands for ‘application programming interface’. It’s a set of definitions, protocols, and tools that allows different software and hardware to integrate with one another.
Artificial Intelligence (AI)
Is the simulation of human intelligence processes by machines, especially computer systems. These processes include learning (the acquisition of information and rules for using the information), reasoning (using rules to reach approximate or definite conclusions) and self-correction.
Augmented Reality
Is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensoy input such as sound, video, graphics or GPS data. In AR, physical space is overlaid with virtual data.
Back-end
Back-end refers to the part of an application that performs an essential task not apparent to the user.
Backward Compatibility
If software is backward compatible, it is compatible with earlier (superseded) versions of the same software. For example, the Microsoft word-processing program Word 2010 can read files created in the 2003 version of the same program, so it is backward compatible.
Bandwidth
Bandwidth refers to the maximum amount of data that can travel a communications path in a given time, usually measured in seconds.
Bankruptcy
A legal petition filed by an individual or business that is unable to repay outstanding debts. The process sees all of the debtor’s assets evaluated and employed to repay a portion of the outstanding debts, after which time the debtor is relieved of all previous obligations. Bankruptcy offers businesses a fresh start by forgiving unaffordable debts, while allowing creditors to regain some degree of repayment.
Beacon
Beacons are small, wireless transmitters that use low-energy Bluetooth technology to send signals to other smart devices nearby. They are one of the latest developments in location technology and proximity marketing.
Big Data
Is extremely large data sets that may be analysed computationally to reveal patterns, trends, and associations, especially relating to human behaviour and interactions.
Blockchain
Is the backend infrastructure that makes digital assets behave like physical assets. It enables digital transactions to take place securely. Jakob, CEO of Brickblock, defines it shortly and efficiently:’ big database recording transactions’.
BREEAM (Building Research Establishment Environmental Assessment Method)
The world’s leading sustainability assessment method for master planning projects, infrastructure and buildings. It recognises and reflects the value in higher performing assets across the built environment lifecycle, from new construction to in-use and refurbishment. BREEAM was designed by the Building Research Establishment (BRE) in the UK.
Broker
Broker has several meanings in different situations. Most Realtors are “agents” who work under a “broker.” Some agents are brokers as well, either working for themselves or under another broker. In the mortgage industry, broker usually refers to a company or individual that does not lend the money for the loans themselves, but broker loans to larger lenders or investors. (See the Home Loan Library that discusses the different types of lenders). As a standard definition, a broker is anyone who acts as an agent, bringing two parties together for any kind of transaction and earns a fee for doing so.
Build to Rent (B2R)
Build to Rent is a term used to describe private rented residential property, which is designed for rent instead of for sale. As the name suggests, Build to Rent (B2R) involves the building of homes specifically for the rental market. These developments are typically owned by companies (such as property companies or pension or insurance investment companies), and let directly or through an agent.
Building Automation System (BAS)
A building automation system (BAS) is an intelligent system of both hardware and software, connecting heating, venting and air conditioning system (HVAC), lighting, security, and other systems to communicate on a single platform.
Building Information Modeling (BIM)
Is an intelligent 3D model-based process that gives architecture, engineering, and construction (AEC) professionals the insight and tools to more efficiently plan, design, construct and manage buildings and infrastructure.
Building Management Systems (BMS)
Is a computer-based control system installed in buildings that control and monitors the building’s mechanical and electrical equipment such as ventilation, lighting, power systems, fire systems, and security systems.
Climate Tech
Climate tech is a rapidly emerging industry in which data-driven products are developed to enable communities, companies, and governments to understand their risk and exposure to the effects of climate change and take action to adapt and become resilient.
Cloud Computing
Cloud computing is the delivery of on-demand computing services — from applications to storage and processing power — typically over the internet and on a pay-as-you-go basis.
Co-living
Co-living describes residential real estate offerings with communal facilities and shared spaces that move the emphasis away from buying and renting homes. Co-living focuses on individual or group access to attractive accommodation without the burden of ownership. This model aims to strike a balance between individual privacy and community spaces, offering high standards of accommodation with added services to help residents achieve a better quality of life.
Commercial Real Estate
Commercial real estate (CRE) is property used exclusively for business purposes or to provide a workspace rather than a living space. Most often, commercial real estate is leased to tenants to conduct business. The four classes, of commercial real estate, include office, industrial, multifamily, and retail. CRE provides income, as well as some capital appreciation, for investors.
Compression
Compression is the reduction of the size of a file. Compressed files take up less memory and can be downloaded or sent over the Internet more quickly.
ConTech
ConTech or Construction Technology. The ways that PropTech will change our physical environment. In building methods, it concerns prefabricated or modular buildings, alternative and sustainable building materials, 3D printing and robot bricklayers.
Coworking
Is the use of an office or other working environments by people who are self-employed or working for different employers, usually to share equipment, ideas, and knowledge.
Creditors
A person or entity that extends credit to another person or entity, usually in the form of lending or advancing money. A ‘real’ creditor- bank or financial company- will have legal contracts allowing it to collect any of the debtor’s assets if he or she fails to pay back a loan.
Crowdfunding
The practice of funding a project or venture by raising many small amounts of money from a large number of people, typically via the Internet.
Customer Development
A business methodology used to improve the understanding of customer problems and obtain all necessary information to turn customer problems into potential solutions. It includes four stages: customer discovery, customer validation, customer creation, customer building.
C++
C++ is a cross-platform language that can be used to create high-performance applications. C++ was developed by Bjarne Stroustrup, as an extension to the C language. C++ gives programmers a high level of control over system resources and memory.
C#
C# is a general object-oriented programming (OOP) language for networking and Web development. C# is specified as a common language infrastructure (CLI) language.
Data Centre
A large group of networked computer servers typically used by organizations for the remote storage, processing, or distribution of large amounts of data.
Data Modelling Language
Data modeling is a process used to define and analyse data requirements needed to support the business processes within the scope of corresponding information systems in organisations. Therefore, the process of data modeling involves professional data modelers working closely with business stakeholders, as well as potential users of the information system.
Depreciation
Depreciation is a term used to measure the loss of a tangible asset’s value over time and is often cited when referencing any deductions brought about by unfavourable market conditions. If an asset is anticipated to lose its value after ten years then it will be depreciated after ten years.
Digitalisation
The use of digital technologies to change a business model and provide new revenue and value-producing opportunities; it is the process of moving to a digital business.
Digitisation
The process of converting information from a physical format into a digital one.
Dividends
Otherwise referred to as Dividend Per Share (DPS), dividends are a portion of the company’s earnings allocated to shareholders and decided upon by the board. The sum is typically paid out on a quarterly basis and is drawn from the company’s reserves.
ESG
Environmental, Social, and Corporate Governance refers to the three central factors in measuring the sustainability and societal impact of an investment in a company or business. These criteria help to better determine the future financial performance of companies.
FinTech
FinTech or Financial technology is the technology and innovation that aims to compete with traditional financial methods in the delivery of financial services. It is an emerging industry that uses technology to improve activities in finance
Git
Git is software for tracking changes in any set of files, usually used for coordinating work among programmers collaboratively developing source code during software development. Its goals include speed, data integrity, and support for distributed, non-linear workflows (thousands of parallel branches running on different systems).
Hackathon
The concept of a Hackathon is to turn an idea that solves a problem into a working prototype within a very short space of time. Participants are expected to think outside the box.
Hardware
Computer hardware refers to the physical parts of a computer and related devices.
High Performance Computing
“High-Performance Computing,” or HPC, is the application of “supercomputers” to computational problems that are either too large for standard computers or would take too long. A desktop computer generally has a single processing chip, commonly called a CPU. A HPC system, on the other hand, is essentially a network of nodes, each of which contains one or more processing chips, as well as its own memory.
HospitalityTech
HospitalityTech is the implementation of technology in the hospitality industry to improve the performance of the business and to better serve clients.
HTML
Hyper-text markup language (HTML) is a set of symbols inserted into files intended for display on the world wide web. The symbols tell web browsers how to display words and images – e.g. which colour, font and type size to use – and they direct it to link to other pages on the world wide web via hyperlinks.
IaaS
Infrastructure as a service (IaaS) is a form of cloud computing that provides virtualized computing resources over the internet. IaaS is one of the three main categories of cloud computing services, alongside software as a service (SaaS) and platform as a service (PaaS)
Incubators
An organisation engaged in the business of fostering early-stage companies through the different developmental phases until the companies have sufficient financial, human, and physical resources to function on their own.
Internet of Thing
Is the interconnection via the internet of computing devices embedded in everyday objects, enabling them to send and receive data.
IoT
The Internet of Things revolves around increased machine-to-machine communication; it’s built on cloud computing and networks of data-gathering sensors; it’s mobile, virtual, and instantaneous connection.
Java
Java is a general-purpose, class-based, object-oriented programming language designed for having lesser implementation dependencies. It is a computing platform for application development. Java is fast, secure, and reliable, therefore. It is widely used for developing Java applications in laptops, data centers, game consoles, scientific supercomputers, cell phones, etc.
Javascript
Javascript (JS) is a scripting language, primarily used on the Web. It is used to enhance HTML pages and is commonly found embedded in HTML code. JavaScript is an interpreted language. Thus, it doesn’t need to be compiled. JavaScript renders web pages in an interactive and dynamic fashion. This allowing the pages to react to events, exhibit special effects, accept variable text, validate data, create cookies, detect a user’s browser, etc.
LEED (Leadership in Energy and Environmental Design)
The most widely used green building rating system in the world. Available for virtually all building types, LEED provides a framework for healthy, highly efficient, and cost-saving green buildings. LEED certification is a globally recognized symbol of sustainability achievement and leadership. LEED was designed by the U.S. Green Building Council.
LegalTech
Legal technology refers to the application of technology and software to help law firms with practice management, document storage, billing, accounting and electronic discovery. Since 2011, Legal Tech has evolved to be associated more with technology startups disrupting the practice of law by giving people access to online software that reduces or in some cases eliminates the need to consult a lawyer, or by connecting people with lawyers more efficiently through online marketplaces and lawyer-matching websites.
Logistics
Logistics real estate belongs to the category of industrial real estate, which means that investors invest in logistics facilities. Its scope includes logistics parks, logistics warehouses, distribution centres, and other real estate carriers of the logistics business.
LPWAN
Low Power Wide Area Network (LPWAN) is a type of wireless telecommunication wide area network. It facilitates long-range communications at a low bit rate between connected objects. Think of a network through which city infrastructure can communicate.
Machine Learning
Machine learning is the study of computer algorithms that improve automatically through experience. It is seen as a subset of artificial intelligence.
Market Analysis
The process of determining the viability of a new service or product through research conducted directly with potential customers. Market analysis allows a company to discover the target market and get opinions and other feedback from consumers about their interest in the product or service.
Marketplace
The system of buying and selling in competitive conditions.
Modular Construction
The process in which a building is constructed off-site in sections (modules), using the same materials and designing to the same codes and standards as conventionally built facilities.
Mortgage Broker
A mortgage company that originates loans then places those loans with a variety of other lending institutions with whom they usually have pre-established relationships.
Mortgagee
The lender in a mortgage agreement.
Mutual Funds
A mutual fund is a single investment vehicle comprising a number of funds from a select few investors. The fund is aligned with a specific objective dictated by the investors and is maintained by a money manager, whose job it is to invest in securities with the ultimate intention of yielding profits.
Node.js
Node.js (Node) is an open-source development platform for executing JavaScript code server-side. Node is useful for developing applications that require a persistent connection from the browser to the server and is often used for real-time applications such as chat, news feeds and web push notifications.
Offsite construction
Offsite construction refers to the planning, design, fabrication, and assembly of building elements at a location other than their final installed location to support the rapid and efficient construction of a permanent structure.
Open data
Data that is freely available for everyone to use without copyright, patent or other restrictions.
Photovoltaics
Photovoltaics is the conversion of light into electricity using semiconducting materials that exhibit the photovoltaic effect, a phenomenon studied in physics, photochemistry, and electrochemistry.
PHP
PHP is a recursive acronym for PHP: Hypertext Preprocessor, a scripting language used to create dynamic and interactive HTML Web pages. A server processes PHP commands when a website visitor opens a page then sends results to the visitor’s browser.
Platform-as-Service
A category of cloud computing services that provides a platform to facilitate the development and management of digital applications.
Predictive Analytics
The use of statistics and modeling techniques to make predictions about future outcomes and performance. Predictive analytics looks at current and historical data patterns to determine if those patterns are likely to emerge again. This allows businesses and investors to adjust where they use their resources to take advantage of possible future events.
Private Equity
Private equity is an alternative investment class and consists of capital that is not listed on a public exchange. Private equity is composed of funds and investors that directly invest in private companies, or that engage in buyouts of public companies, resulting in the delisting of public equity.
Private Real Estate Investment
Private equity real estate is a professionally managed fund that invests in real estate. Unlike REITs, private equity real estate investing requires a substantial amount of capital and may only be available to high-net-worth or accredited investors.
Product Development
A process of creating a new product or modification of an existing product. Refers to all of the stages involved in bringing a product from concept or idea, through market release and beyond.
Product Lifecycle
Product Lifecycle stands for the period from the moment the product enters the market and ends with its withdrawal from the market. Product lifecycle stages are Introduction, Growth, Maturity, and Decline.
Product Management
An organizational function that guides every step of a product life cycle within a company and manages all the activities related to the development, marketing and selling of a product.
Product Metrics
Quantitative measurements that help product managers and marketers evaluate the success of their product. Product Metrics allow to ensure whether the product meets business goals and the product strategy is working.
Programming Language
A programming language is a set of commands, instructions, and other syntax used to create a software program.
Property Management
The daily oversight of residential, commercial, or industrial real estate by a third-party contractor.
PropTech
Property technology (PropTech) is the use of information technology (IT) concerning information provision, transactions, management and related to all types of real estate including residential, commercial, hotel, logistics and land. It is designed to streamline and connect processes for participants in all stages of the real estate market involving buyers, sellers, brokers, lenders and landlords.
Python
Python is an interpreted, object-oriented, high-level programming language with dynamic semantics. Its high-level built in data structures, combined with dynamic typing and dynamic binding, make it very attractive for Rapid Application Development, as well as for use as a scripting or glue language to connect existing components together.
QR code
is a machine-readable code consisting of an array of black and white squares, typically used for storing URLs or other information for reading by the camera on a smartphone.
REIT (Real Estate Investment Trust)
A real estate investment trust (REIT) is a company that owns, operates, or finances income-generating real estate. Modeled after mutual funds, REITs pool the capital of numerous investors. This makes it possible for individual investors to earn dividends from real estate investments—without having to buy, manage, or finance any properties themselves.
Residential Real Estate
Residential real estate is property made up of land and the buildings on it. It can be houses, condominiums, and townhouses. The structures may be single-family or multi-family dwellings and may be owner-occupied or rental properties.
ROI
Return on investment. This is a performance measure used to evaluate the profitability of an investment. ROI is calculated as a percentage or ratio based upon the benefit of an investment, divided by the cost. The result of that calculation provides would-be investors with a simple determination as to the worth of any given investment opportunity.
Search Engine
A search engine enables a computer user to search information on the Internet. It is a type of software that creates indexes of databases or Internet sites based on the titles of files, keywords, or the full text of files.
Seed Funding
The first official equity funding stage. It typically represents the first official money that a business venture or enterprise raises.
Sensors
An electronic component, module or subsystem used to detect events, triggers or changes in the surrounding environment.
SEO
SEO, or search engine optimisation, is the practice of making adjustments to certain aspects of a website in an effort to improve its ranking on search engines.
Series A Financing
An investment in a privately-held, start-up company after it has shown progress in building its business model and demonstrates the potential to grow and generate revenue. The companies, depending on the industry, going through series A funding aim to raise between $2 – $15 million dollars.
Series B Financing
The second round of funding for a business through investment, including private equity investors and venture capitalists. The Series B round generally takes place when the company has accomplished certain milestones in developing its business and is past the initial startup stage. The companies, depending on the industry, going through series B funding aim to raise between $10 million to $20 million.
Series C Financing
In this stage, investors inject capital into the meat of successful businesses, in an effort to receive more than double that amount back. Series C funding is focused on scaling the company, growing as quickly and as successfully as possible. The average funding in this stage is around $100 million.
Sharing Economy
is an umbrella term used to describe economic and social activity involving online transactions. In practice, consumers serve each other directly rather than being served by companies and pay for the use or access to goods and services rather than own them. Technology advancements, consumption and lifestyle patterns, along with societal factors, are driving the rapid growth of the sharing economy.
Smart Building
is any structure that uses automated processes to automatically control the building’s operations including heating, ventilation, air conditioning, lighting, security and other systems. This infrastructure helps owners, operators and facility managers improve asset reliability and performance, which reduces energy use, optimizes how space is used and minimizes the environmental impact of buildings.
Smart City
Is a city that implements information and communication technologies (ICT) to improve the quality and performance of urban services such as energy, transportation and utilities in order to reduce resource consumption, wastage and overall costs.
Smart Home
A smart home is a residence that uses internet-connected devices to enable remote monitoring and management go appliances and systems, such as lighting and heating.
Smart Networks
A network that contains built-in diagnostics, management, fault tolerance and other capabilities to prevent downtime and maintain efficient performance.
Smart parking
A system that helps drivers find vacant parking spaces using sensors and communications networks.
Smart street lighting
Street lights that are controlled wirelessly to save energy and reduce maintenance costs. The wireless network controlling street lighting can also be expanded to connect sensors that gather data on weather conditions, air pollution and more.
Smart waste
Waste receptacles, such as city litter bins and commercial waste bins, equipped with connected sensors that collect and share data on, for example, the need for and frequency of waste collections.
Software as a Service (SaaS)
Is a distribution model in which a third-party provider hosts applications and makes them available to customers over the internet.
Stakeholder
A client, investor, sometimes a user of the product or all of them. Stakeholders are interested in the final version of the product; they can influence product development and management, participate in decision-making processes.
Succession Planning
The process of identifying and developing a talent pool of internal candidates able to assume key roles if and when current company leaders become obsolete or otherwise incapacitated. Adequate succession planning ensures for a swift transition of power that does not affect a company’s functionality or services.
Sustainability
The maintenance and betterment of the ecological, social and economic health of a city.
Uberisation
This concept, often linked with the ridesharing service Uber, is now considered a movement. It reflects a new generation of consumers who are open and willing to share.
VC
Venture capital (VC) is a type of private equity, a form of financing that is provided by firms or funds to small, early-stage, emerging firms that are deemed to have high growth potential, or which have demonstrated high growth (in terms of number of employees, annual revenue, or both).
Verified Views
Verified Views show you what your proposed development will look like in the real world. They are highly accurate photomontages that layer real life photography with computer generated images (CGI) of the proposed scheme. Taken from a specific viewpoint and using site specific data, they allow you to gauge the visual impact of the project before a single brick is laid.
Virtual Reality
An artificial environment that is created with software and presented in such a way that the user experiences this as a real environment.
Working Capital
A ratio that measures a company’s efficiency and short-term financial stability. Working capital is found by subtracting a company’s current liabilities from its current assets. The resulting ratio demonstrated whether a company possesses enough assets to cover its debts in the short-term. Companies with a negative working capital ratio may find themselves unable to repay creditors, potentially leading to bankruptcy.
About PropTech
About PropTech
What is Proptech?
PropTech (Property Technology) describes any technologies that disrupt the traditional real estate sector. The origins of PropTech date back to the 90s with the growth of the internet.
PropTech is reshaping the ways we buy, sell, lease, design, manage, market, and build real estate.
It covers all asset classes including residential, commercial, retail, industrial, and hospitality.
Key Figures
Savills World Research team reported that the global real estate values totalled $228 trillion in 2018.
The Center for Real Estate Technology & Innovation (CRETI) tabulated the amount of money venture capital invested in Proptech start-ups in 2021 and found that nearly $23.8 billion was invested. As a comparison $186m has been invested in 2011.
Real estate Investors only invest 0.5% in research and development.
According to experts at the World Economic Forum, the real estate industry consumes 41% of global energy annually (Industry 30%, transport 29%) and accounts for 20% of international carbon emissions.
According to the World Bank, the real estate sector must achieve a 36% reduction in emissions by 2030 if the targets agreed in Paris are to be met. This translates to an annual decrease of 25% in energy consumption and 3% in emissions across the sector.
Areas of Innovations
The real estate industry is deep and sophisticated. This sector is evolving and becoming more complex as well as harder to define. According to Andrew Baum, Oxford University Professor of Practice, the Proptech sector can be categorised into four areas of innovations:
Shared Economy is focused on the way you offer services to a building through apps and tech platforms.
Airbnb or WeWork are good examples
Real Estate FinTech provides information to buyers and sellers and facilitates the transactions
Example: Online residential brokers, mortgage platforms, valuation platforms, platforms where you can monitor your rent collection, crowdfunding platforms.
Smart Real Estate is focused on operation and management. The technologies provide information about the building and its performance or they can help to control the building.
ConTech is the technology used to innovate the way we plan, design, and build structures, as well as the manufacture and installation of their components. These companies attempt to serve engineers and architects in the design and construction of buildings. ConTech includes anything from wearable Technology to component design and manufacturing.
Our Watch List
Sustainability
Proptech and sustainability have the potential to change the future of real estate. The push towards sustainable living has become tremendously prominent in the last decade. New players are constantly emerging in the fight to combat climate risk by providing sustainable living alternatives, and the growing number of Proptech companies across the globe are at the heart of this change.
The real estate industry consumes some 40% of all raw materials globally, some 40% of the world’s energy, and is responsible for more than 30% of carbon dioxide emissions.
The Proptech sector has been and will continue to be a catalyst in propelling real estate to the next level. To further aid the growing trend of sustainability within Proptech, sourcing the right experts and creating a culture to foster awareness and education about sustainable opportunities in property is vital in keeping the industry alive.
Affordability
The way we’ve been building houses over the past 50 years, has meant that the issue with affordability has often gone unnoticed. Traditional housing market players have often faced difficulties when trying to solve this problem, however here are four ways we think PropTech will tackle this issue.
Type of Roles
Type of roles
Account management
An Account Manager is the person in charge of managing a company’s relationships with its customers. They are in charge of building long-term relationships with a group of customers and generally stay with customers for the length of their relationship with the company. The goal is to keep clients or accounts as long as possible. Account managers may be in charge of finding new business, be assigned prospects, given accounts, or a combination thereof. Tasks may involve project management, strategic planning, sales support, product design, service application, logistics, and marketing.
Business development
Chief business development officer
Responsibilities include analysing current and past financial data, such as sales reports, and providing strategies to cut costs and increase revenue. Perform market research to identify new opportunities and engage with executives to establish strategies for pursuing those new opportunities. Create and improve proposals for our existing and new clients. Prepare the company budget and continually track expenses, as well as make sure that we’re on track to hit revenue targets. Provide training and mentoring to members of the business development team. Develop and deliver pitches for potential investors.
Business development executive manager
Is responsible for sourcing, generating and building new businesses for their organisation.This means you are responsible for identifying sales leads, sourcing new opportunities and potential clients.
Community management
Acts as the bridge between a brand and the community it is aiming to create (i.e. a loyal audience or group of core consumers connected by a similar interest). They should be the brand’s ambassador, engaging with potential customers and building relationships with existing ones. They are also focused on gauging sentiment around the brand, using social listening tools in order to monitor feedback and engagement.
Data science & analytics
Data Analysts
Are responsible for a variety of tasks including visualisation, munging, and processing of massive amounts of data. They also have to perform queries on the databases from time to time.
Data Engineers
Build and test scalable Big Data ecosystems for the businesses so that the data scientists can run their algorithms on the data systems that are stable and highly optimized. Data engineers also update the existing systems with newer or upgraded versions of the current technologies to improve the efficiency of the databases.
Database Administrator:
The job profile of a database administrator is pretty much self-explanatory- they are responsible for the proper functioning of all the databases of an enterprise and grant or revoke its services to the employees of the company depending on their requirements. They are also responsible for database backups and recoveries.
Machine Learning Engineer
Responsible for creating programmes and algorithms that enable machines to take actions without being directed. An example of a system you may produce is a self-driving car or a customised newsfeed.
Data Scientist
Data scientists help companies interpret and manage data and solve complex problems using expertise in a variety of data niches. They generally have a foundation in computer science, modeling, statistics, analytics, and math – coupled with a strong business sense. It’s this merging of esoteric intelligence and practical knowledge that makes the data scientist so valuable to a company.
Digital marketing
Content Managers
Content Managers are tasked with building a brand identity and online presence through the creation and dissemination of multimedia content online. This involves developing content strategies, managing a content team, growing an online community and tracking that community’s growth, among other duties.
SEO Specialists
Analyzes, reviews and implements changes to websites so they are optimized for search engines. This means maximizing the traffic to a site by improving page rank within search engines.
UX designer
Designers are responsible for the end-to-end development of websites and digital marketing applications. They may or may have a deep technical background or they may be better versed on the design end of the spectrum.
Email Marketing Specialist
An email marketing specialist is a digital marketer that focuses on building email lists, creating emails, and nurturing leads through written communications.
Digital Marketing Managers
A digital marketing manager’s job is to do everything in their power to raise awareness of brands, increase relatability, boost relevance and ultimately help convert audiences into consumers. Through both short and long-term efforts, this is the true responsibility of a marketing professional.
Finance
Finance is a broad field that covers economics, accounting, business development, stock markets, investments, banking, and insurance. Career paths in finance are also diverse, making it very likely that you’ll find a perfect match if finance is really your thing.
Accountants
Prepare and evaluate financial documents, ensuring that records of all financial transactions — including taxes, balance sheets, cash flow documents, and income statements — are accurate and conform to federal and international accounting standards.
Investment bankers
Serve as the bridge between entities that need funds and entities that are willing to provide credit or to make capital investments. These professionals help business organizations, governments, and individuals to raise money through different channels such as private lending, public stock offerings, and mergers and acquisitions.
Mortgage advisors
Evaluate, endorse, document, and process the requests of mortgage loan applicants. Primarily tasked to provide technical advice to potential and existing borrowers, mortgage advisors help determine applicants’ actual funding needs, creating proposals based on each applicant’s debt servicing capabilities, cash flow, collateral, and other factors. Sometimes, mortgage advisors are also tasked to keep the company’s lending pipeline full and flowing.
Chief financial officers (CFO)
Play a strategic and top leadership role in the financial management and operations of an organization. They typically lead a company’s accounting, revenue, and finance departments, focusing on achieving and projecting excellent financial health for the company. They lead in the formulation of growth strategies, budget plans, and internal policies while also ensuring compliance to relevant industry standards and regulations. CFOs keep operations aligned with the organization’s short-term and long-term financial goals.
Operations
Operations managers are responsible for managing activities that are part of the production of goods and services. Their direct responsibilities include managing both the operations process, embracing design, planning, control, performance improvement, and operations strategy. Their indirect responsibilities include interacting with those managers in other functional areas within the organisation whose roles have an impact on operations. Such areas include marketing, finance, accounting, personnel and engineering. Operations managers’ responsibilities include:
Human resource management
The people employed by an organisation either work directly to create a good or service or provide support to those who do. People and the way they are managed are a key resource of all organisations.
Asset management
An organisation’s buildings, facilities, equipment and stock are directly involved in or support the operations function.
Cost management
Most of the costs of producing goods or services are directly related to the costs of acquiring resources, transforming them or delivering them to customers. For many organisations in the private sector, driving down costs through efficient operations management gives them a critical competitive edge. For organisations in the not-for-profit sector, the ability to manage costs is no less important.
Product management
Product management is the intersection between business, technology and user experience.A Product Manager is responsible for the product planning and execution throughout the Product Life Cycle, including: gathering and prioritising product and customer requirements, defining the product vision, and working closely with engineering, sales, marketing and support to ensure revenue and customer satisfaction goals are met. The Product Manager also ensures that the product supports the company’s overall strategy and goals.
Sales
Sales manager
The person responsible for leading and coaching a team of salespeople. A sales manager’s tasks often include assigning sales territories, setting quotas, mentoring the members of her sales team, assigning sales training, building a sales plan, and hiring and firing salespeople.
Software development/engineering
Full Stack Software Developer
Responsible for the front and back end web development. Usually a good full stack developer will understand multiple coding languages like HTML, CSS, Javascript, Python and PHP.
Front end developer
Responsible for the client side of the development, managing everything that the visually sees when interacting with the site or web application. Mainly uses the coding languages HTML, CSS and JavaScript.
Back end developer
Responsible for the server side of the development working on everything that communicates between the database and the front end of the application. Some of the main languages used are Java, PHP, Ruby and Python.
CTO
A chief technology officer (CTO) is the executive in charge of an organization’s technological needs as well as its research and development (R&D). Also known as a chief technical officer, this individual examines the short- and long-term needs of an organization and utilizes capital to make investments designed to help the organization reach its objectives. The CTO usually reports directly to a company’s chief information officer (CIO), but may also report to the chief executive officer (CEO) of the firm.