Digital Marketing Specialist

This is a unique opportunity to be instrumental in our global growth by amplifying our brand and maximizing conversions to show the world what an Aussie start-up can do.

Responsibilities

Working closely with our leadership team, you will be a key revenue driver managing and executing performance-based marketing campaigns. You will busy doing the following:

• Develop and execute a marketing roadmap leveraging website traffic, increasing user sessions, boosting tour bookings and enquiries, improving repeat use and growing partner conversions.
• Build SEM campaigns and manage budgets with a close eye on analytics and results for best ROI.
• Manage paid social advertising for remarketing, engaging new customers and building our community.
• Set up email marketing automation and deliver relevant and targeted EDMs increasing retention and new enquiries.
• Manage segmentation, tracking, analyzing, optimizing, testing and scaling.
• Use analytics for reporting and developing actionable insights.
• Determine the best mix of online initiatives with an overarching content plan and UX focus maximising website users, time on site and conversion.

Requirements

• Your biggest passion is digital marketing and growth hacking.
• Your best friend is Google Analytics.
• You are a gun at Facebook ads, Adwords and retargeting.
• You have email marketing automation experience (using Pardot ideally).
• You have outstanding communication skills – especially customer language.
• You speak CPC, PPC, CPM, CPA, CLV etc.
• You have strong numerical skills and high attention to detail – written and visual.
• You are a creative problem solver and you love UX.
• You have a proven track record of growing a global online business.

Desirables

• Analytical mind and proactive approach.
• Passion and enthusiasm – you love innovation and reading up on the latest digital marketing trends.
• Entrepreneurial drive and thrive on pushing boundaries.
• Self-motivation and ability to work autonomously.
• Unique love for numbers, data and the little details.
• Experience from working in a CRM (Salesforce and Pardot is a plus)!