Confidential Company

Digital Marketing Specialist

Confidential Company

1-3 Years
Position type
Full time


This is a unique opportunity to be instrumental in our global growth by amplifying our brand and maximizing conversions to show the world what an Aussie start-up can do.



Working closely with our leadership team, you will be a key revenue driver managing and executing performance-based marketing campaigns. You will busy doing the following:


  • Develop and execute a marketing roadmap leveraging website traffic, increasing user sessions, boosting tour bookings and enquiries, improving repeat use and growing partner conversions.
  • Build SEM campaigns and manage budgets with a close eye on analytics and results for best ROI.
  • Manage paid social advertising for remarketing, engaging new customers and building our community.
  • Set up email marketing automation and deliver relevant and targeted EDMs increasing retention and new enquiries.
  • Manage segmentation, tracking, analyzing, optimizing, testing and scaling.
  • Use analytics for reporting and developing actionable insights.
  • Determine the best mix of online initiatives with an overarching content plan and UX focus maximising website users, time on site and conversion.




  • Your biggest passion is digital marketing and growth hacking.
  • Your best friend is Google Analytics.
  • You are a gun at Facebook ads, Adwords and retargeting.
  • You have email marketing automation experience (using Pardot ideally).
  • You have outstanding communication skills – especially customer language.
  • You speak CPC, PPC, CPM, CPA, CLV etc.
  • You have strong numerical skills and high attention to detail – written and visual.
  • You are a creative problem solver and you love UX.
  • You have a proven track record of growing a global online business.




  • Analytical mind and proactive approach.
  • Passion and enthusiasm – you love innovation and reading up on the latest digital marketing trends.
  • Entrepreneurial drive and thrive on pushing boundaries.
  • Self-motivation and ability to work autonomously.
  • Unique love for numbers, data and the little details.
  • Experience from working in a CRM (Salesforce and Pardot is a plus)!

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