Digital Marketing Executive – Fintech/Proptech

The Company

This company provides software for rent collection, bookkeeping, current account and data analysis for the property sector. Effectively they bring FinTech and PropTech together, helping landlords and property executives save time and money in the management of their finances.

The Role

We are recruiting for a Digital Marketing Executive to deliver the agreed digital and e-commerce KPI’s and support the overall growth of the business. You will take ownership of the digital journey for users, focusing on maximising conversion and engagement and you will act as a subject matter expert within the Marketing team. The Marketing Team is central to spreading the word and to nurturing prospective customers all the way to conversion. You will work closely with the Marketing and Sales Teams. This is a small team and this is a hands-on role where you will have the opportunity to shape their acquisition approach, from strategy to execution all the way through hypothesis building and A/B testing.

This role requires experience managing digital marketing strategy within fintech or Proptech (or both), an innovative attitude and the ability to manage relationships within the business and across various partners.

Responsibilities

• Measuring Key acquisition KPI’s: user growth, conversion rate, customer lifetime value, cost per acquisition, ROAS
• Key traffic and engagement KPI’s: site traffic, dwell time, bounce rate, email open rate & CTR, SEO/PPC ranking
• Developing A/B testing hypotheses and expected test results
• Overseeing implementation of tags and tracking with Google Tag Executive and management of pixels
• Implementing and executing tests using tools across the Google Analytics suite
• Tracking performance and reporting on KPI’s (acquisition, traffic, engagement)
• Keeping up-to-date with best practices and bring fresh ideas to the team

Requirements

• Both in-house or agency experience welcome (a mix of the two a plus)
• Proven track record in delivering high-growth plans in an online business (including examples of successful growth-hacking experience)
• Familiarity with creating and developing attribution and ROI models
• Experience with WordPress, CRM systems, email and marketing automation platforms
• Good understanding of marketing KPI’s and campaign performance analytics
• Strong numeracy and data analysis skills, coupled with the ability to produce actionable insights
• Hands-on experience in technical web analytics with a track record in implementing best in class A/B testing processes
• Working commercial experience with web analytics tools, advertising pixels and A/B testing tools
• 5 years’ experience in an E-commerce and / or digital marketing role
• Previous experience in a fast growing SaaS business preferable fintech or proptech

The Digital Marketing Executive Job Is Perfect If You

• Demonstrate excellent communication skills (verbal and written) in order to communicate effectively with all parties at all levels
• Operate as a flexible, positive, self-motivated and a diligent hard working team player with a ‘can-do’ attitude
• Analytical and data-driven
• Entrepreneurial mindset, you are a self-starter
• Comfortable with receiving feedback and building on it to refine deliverables
• Self-motivated, hard-working, well organised, resilient in the face of changing timelines, requests, and deliverables

Benefits

• Competitive salary
• Pension scheme
• Team Social events
• Split of Office / remote working

This is a great role for someone dynamic with experience working as a Digital Marketing Executive within fintech or proptech that wants to help shape the online direction of a small, vibrant and growing technology business. This business has a strong ethos on volunteering and charity involvement so this role suits someone that wants to be involved in an ethical business.