Copyeditor and Content Strategist

Requirements

• Journalism practical knowledge with relevant experience with Major Content Management System (CMS)

• Hands-on experience with basic HTML writing

• With a working knowledge of principles of SEO including keyword research and Google Analytics. Highly knowledgeable in the principles of “Search and Social”

• Experience in Marketing, Content Creation, Copywriting, Brand Strategy, Data Collection and Analysis

• Strong Verbal and Written Communication Skills, Attention to Detail, Self-Motivated, Creative Problem-Solving Skills

• Hungry to identify and succeed in opportunities that help the business grow

• Highly motivated with the ultimate goal of turning readers into customers

• Enjoy a working knowledge of the blogging ecosystem relevant to the company’s field

• Display the ability to effectively communicate information and ideas in written and video format

• Make evident of good technical understanding and can pick up new tools quickly

• A Portfolio link required and a skill test will be provided

Responsibilities

• Using data, research and psychology to shape the brand narrative and create content experiences tailored to the company’s target audience.

• Craft the voice of the brand and strategise clear and compelling content that’s properly distributed across the web, mobile and social platforms; and adheres to a consistent brand philosophy.

• Ensure that all of the company’s content is free of errors, easy to read and conform to the style guide.

• Champion content that resonates with the existing fan base, differentiated and engaging enough to draw in new, underserved or overlooked consumers

• Creating and managing social media campaigns; monitoring engagement and analyzing data; managing content and marketing campaigns; implementing SEO best practices, and building strategic partnerships.

• Leading video productions and understanding how to tailor that content to different digital and social media platforms.

• Creating specifications, measuring and analysing the outcomes through a content audit, comparative audit, content matrix, and editorial guidelines.

• Facilitate technical integration of content

Benefits

• Great opportunity to be a part of the First One-stop Property Ecosystem and First Cross-border Housing Transaction Solution

• Autonomy in the role and in managing content strategy

• Experience in the competitive world of high-tech start-ups

• Attractive compensation and benefits

• Working with dedicated, brilliant and goal-oriented colleagues in a warm and friendly environment