Casablanca – Chief Marketing Officer

About the company:

The company is an end-to-end transactional marketplace that radically simplifies the experience of buying, selling and renting real estate. We leverage on data and technology to connect all real estate market players through a state-of-the-art platform, create a chain of trust and powerful network effects and accelerate transactions. The platform is built on a community of real estate advisors, to deliver a continuous professional and tailored service at every step of the transaction.

Position Summary:

As we enter our scale-up phase, we are looking for a Chief Marketing Officer to build and lead our global marketing strategy. You will define our brand positioning, drive growth, and structure a scalable marketing organization aligned with business goals. This is a high-impact leadership role reporting directly to the CEO and sitting on the executive committee.

Key Responsibilities:

• Define and lead the company’s overall marketing strategy to drive brand growth, awareness, and customer acquisition
• Build a scalable marketing organization covering brand, growth, content, and product marketing
• Develop and optimize acquisition funnels across all channels (paid, SEO, CRM, partnerships, automation)
• Align marketing with Product, Sales, and Data teams to ensure consistency between brand promise and user experience
• Strengthen the company’s market positioning through impactful storytelling, PR, and community activation
• Track performance metrics and continuously improve marketing ROI

Qualifications:

Must-haves

• Proven experience as CMO in a startup or scale-up environment
• Demonstrated ability to build and lead marketing functions from scratch
• Strong hands-on expertise in digital acquisition, brand development, and data-driven marketing
• Deep understanding of performance marketing metrics and funnel optimization
• Fluent in English and French; confident communicator with stakeholders and teams

Nice-to-haves

• Experience in B2C or B2B2C tech businesses (e.g., marketplaces, fintech, proptech)
• Background in product-led growth or close collaboration with product teams
• Familiarity with the Moroccan or North African market
• International experience or willingness to relocate to Morocco

Why Join the company?

• Be part of a dynamic and innovative company that is transforming the real estate industry
• Work with a talented team of professionals dedicated to creating exceptional products
• Opportunity to lead and shape the future of the company’s product offerings
• Competitive compensation and benefits package